Shell

Shell is one of the world’s largest energy companies, operating in over 80 countries and territories worldwide. The company provides energy for heating, transportation, and electricity generation, and is recognized globally for its innovation and sustainability initiatives.

In Canada, Shell operates over 1,400 retail stations across Canada. To maintain brand consistency and operational efficiency across its extensive network, Shell continually invests in the modernization and optimization of its retail sites.

OPPORTUNITY

Shell approached DedON Layouts Inc. to obtain accurate CAD drawings and store layout documentation for their Canadian network. The goal was to create detailed records of existing store conditions, including fixture and equipment layouts, to support fixture ordering, replenishment, and renovation planning.

Previously, Shell faced challenges with outdated or incomplete store information, which made it difficult to determine individual store needs, plan renovations efficiently, or manage fixture inventories across locations.

DedON was brought on board to conduct comprehensive site surveys and deliver up-to-date, standardized store documentation to support informed decision-making and improve overall project efficiency — all within tight timelines.

DEDON’S RESPONSE

DedON collaborated closely with Shell’s team to define a scope of work that balanced accuracy, detail, and budget. Our Field and Retail Support Teams implemented a structured process to ensure consistency and speed across every site.

Deliverables included:

• Accurate CAD drawings of existing store layouts and fixtures.
  
  
• 360° site photography and Matterport models for virtual reference and remote review.
  
  
• Detailed fixture schedules and equipment inventories to streamline ordering and maintenance.
  
  
• A categorized fixture and equipment library standardized across all locations for easy reference.
  
  

DedON’s teams worked coast to coast, coordinating survey schedules and data collection efficiently to meet Shell’s aggressive timeline while maintaining exceptional accuracy.

RESULTS

Shell continues to rely on DedON’s precision and responsiveness for ongoing store surveys and updates. The comprehensive documentation delivered by DedON has allowed Shell to:

• Reduce delays and eliminate deficiencies during construction and renovation projects.
  
  
• Improve fixture and product ordering accuracy, minimizing waste and rework.
  
  
• Lower labor costs by reducing time spent resolving layout discrepancies.
  
  
• Enable faster decision-making with consistent, accessible data across all locations.
  
  

By combining technology, speed, and detail, DedON has become a trusted partner in Shell’s store renovation and re-merchandising programs, helping the brand operate efficiently from coast to coast.

WORK SMARTER WITH DEDON

If your team is renovating, remerchandising, or planning new layouts, DedON delivers the accurate data and detailed documentation you need to execute with confidence — on time and at scale.