Site Survey & Store Planning Case Studies - Polo Ralph Lauren

Polo Ralph Lauren

Market Segment: Fashion Retail
Services: Site Surveys


Polo Ralph Lauren (PRL) is a global leader in the design, marketing, and distribution of premium lifestyle products, including apparel, accessories, home furnishings, and other licensed product categories. PRL merchandise is available through its wholesale distribution channels at over 13,000 doors worldwide, the majority in specialty stores.

As a critical element in the distribution to department stores, PRL and its licensing partners utilize shop-within-shops to enhance brand recognition and to differentiate the presentation of the products. PRL utilizes over 23,000 shop-within-shops worldwide.

PRL’s New York, NY-based store planning team determined that it required as-built location surveys in order optimize the construction process of the PRL shop-within-shops format but lacked the internal resources to execute the surveys in order to keep pace with the challenging construction schedule.


PRL partnered with DedON and its proven onsite-profiling platform to obtain as-built surveys before the design, manufacturing and installation of their shop-within-shops projects. DedON’s site survey professionals visited retail sites in over 20 countries and created complete and comprehensive reports that included existing assets, status verification and visual evidence.

The documents that originated from the process were delivered in a user-friendly standard format that can be shared among internal and external stakeholders in a variety of formats and channels in order to promote buy-in, participation and teamwork.


Working with the integrated DedON platform allowed the PRL store planning team to successfully manage a large number of retail locations and shop-within-shop completions. The comprehensive data that can be delivered and distributed through electronic media, embedded on websites and accessed through mobile devices provided PRL the capability to leverage existing infrastructure, promote value engineering and allow for capital and expense control plus budget and schedule adherence.

PRL also realized cost savings by reducing the number of contractors, the use of pre-fabricated components and volume purchasing. PRL remained a leader in on-time & on-budget shop-within-shops openings while maintaining the integrity of the PRL brand.