Home Depot

The Home Depot

Market Segment: Retail/Big Box
Services: Store Planning & Departmental Resets

Situation

The Home Depot is the world’s largest home improvement retailer with more than 2,200 stores and close to 400,000 employees in the U.S., Canada, and Mexico. In Canada, The Home Depot operates 182 stores across the country. Stores average more than 100,000 square feet, with approximately 20,000 square feet of outdoor seasonal space.

In efforts to improve its customers’ shopping experience by better matching merchandise assortments to observed consumer preferences, The Home Depot Canada needed to reset the planograms of the aisles in the Electrical Department of all its 182 locations (Project Shuffle).

The goal was to have the right product, in the right place, in the right quantity, at the right price, and at the right time available in all locations and create a uniform store appearance – something that is vital for the Home Depot operating from multiple locations.

During the planogram reset implementation, it became clear that a significant number of stores were unable to successfully reset their planogram within the allowed time frame and in many cases, stores faced difficulties in achieving planogram compliance. The Home Depot Canada had to measure planogram compliance and understand where and how to take corrective actions in order to maximize sales and realize a potential return on investment.

Solution

The Home Depot Canada partnered with DedON to review each planogram reset, store by store. Dedicated teams of DedON agents identified and documented inaccurate and/or incomplete dimensional data, store mapping variables and other obstacles that could impede planogram compliance.

DedON team then created complete and comprehensive reports that included the identified issues, proposed solutions and supporting files to ensure the Project Strategy was accurately captured. The timely feedback on the unique conditions at each store was delivered in a user-friendly standard format that could be shared with The Home Depot Execution Teams to ensure the planograms could be implemented correctly.

Results

The planogram reset achieved optimum compliance across the chain and delivered the desired sales lift and profit performance. The Home Depot Canada rewarded DedON’s efforts in realizing the full potential of the new planograms by presenting the Homer Award for Customer Service to DedON.